Looking at the View

Redefining  "NORMAL":
normal success, normal work, normal life & normal happiness

Truu North helps people grow beyond their self inflicted boundaries and break free of who they "think" they are, so they can become who they really are inside & out. 

Working with Shari won't lock you into "one way" of doing things, rather it will expand & elevate how you do EVERYTHING. 

Welcome to North of Normal!

My name is Shari Kingston Adams, I'm the founder of Truu North, an innovative growth & strategy consulting company--but honestly Truu North is more of a community of creators, visionaries and seekers reaching for something beyond NORMAL.  I'm also a writer, Emmy Nominated producer, philanthropist, micro-farmer, entrepreneur &  consultant. Not to mention, a mom to my son, 8 chickens, 1 dog & 1 cat and a wife for almost 20 years.  However, at my core I'm a life-long learner and a curiosity junky, always trying to get better, do better and be better. Truu North was created because I was tired of spending most of my career & life following other people's rules of what I should be doing, how I should think, how I should be creating success and contorting to other people's metrics of success, meaning and happiness.

After both of my parents passed away unexpectedly, only a few years apart, I realized "normal" wasn't for me anymore. Normal work, Normal living and even Normal thinking wasn't for me. I was searching for my truu north.

I was ready for a whole life "remodel".

So I started to venture North of Normal in work, life and even in my thinking-- all to figure out what made me happy and find my own truu north. It all began as an experiment in trying new things but soon evolved into something much bigger. This is how I started a micro-farm, became an Emmy Nominated producer, coordinated a neighborhood food drive that fed 700 people, helped a military family non-profit raise a million dollars, made six-figures flipping a house and prioritized feeding my soul over feeding my ego. This whole process led me to finding my "sweet spot" living outside the lines and finding my happiness living in my own north of normal life.

This transformation and experience also gave birth to a completely new and unique way of helping my clients that focused on not just ONE path towards success, growth and happiness.  Instead focusing on a layered approach to success and growth. This is how my FIG Success Formula was developed. 

​​Living like normal people is over-rated!

Read Shari's full story

Avoid the Success Trap...

Over 50% of "normal" businesses will fail in their first five years (the rate is much higher for side hustles) and 50% of new nonprofits will also fail in their first few years.  But the trap goes beyond just failing or succeeding.


Entrepreneurs and Founders are

  • 2X more likely to suffer from depression

  • 6X more likely to suffer from ADHD

  • 3X more likely to suffer from substance abuse

  • 10X more likely to suffer from bi-polar disorder

  • 2X more likely to have psychiatric hospitalization

  • 2X more likely to have suicidal thoughts

Chasing "normal" success will just take you into this unhealthy trap that only focuses on growing money, status and reputation and keeps you on the perpetual road of "more, more, more",  yet it overlooks the value of the REALLY important stuff.  Achieving meaningful, happy & balanced success must also include "inner success" (empowering mental health, beliefs, values, & thinking) and goal success (creating meaningful whole life goals and achieving them) along with financial success.

Read more about my own story with this and why it's so important


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"Shari is brilliant in helping others find the clarity and focus they need to take action in starting their business..."

--Margaret O'Hara, aspiring founder

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"Shari is not only a joy to be around, she is a master at digging deep and getting right to the most important points that spark inspiration and action. Rodman and I have struggled to take our PBS television show to the next level...After working with Shari we feel invigorated because we have the clarity we were looking for." 

Rodman & Gina Schley PBS TV Show Hosts and Founders of SheGrows and Urban Conversion.  *read their case study here

"Truu Success and happiness isn't given to us. They're both the result of our tiny consistent
daily actions, choices & beliefs--regardless of what
life hands us."

--Shari Kingston Adams Founder Truu North

Join The Truuth Tribe

of Visionary Leaders & Forces for Good

Gain access to our latest blogs, podcasts, downloads & free classes
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Your Truu North is Calling! 

It's time to start moving in a direction

that matters...to YOU.

About Truu North's Founder

I'm Shari Kingston Adams and I'm a mom, entrepreneur, writer, researcher, Emmy Nominated Producer, curiosity junky, & philanthropist.  I started Truu North because I had this wild idea that there had to be more to life than my 15 years of working crazy long hours for other people's dreams. After several life altering experiences I KNEW there was more...MUCH MORE. 
Read my story.