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​​​About Truu North


Truu North is a purpose driven company that creates products, resources, programs and coaching that builds visionary businesses & leaders, WHILE feeding souls. We focus on 3 core elements: Idea Development, Business Growth Development and Entrepreneur Development. These elements are the building blocks of success, impact and fulfillment.  Learn more.


For 20 years we've created innovative programs that focus on Vision, Idea & Business Development. While also focusing on entrepreneur Personal Development and Happiness Development for visionaries called to grow their business while also deepening their experience of life beyond their work.  All of this so people can discover, embrace and live their Truu North professionally and personally.


This is a place for the entrepreneur who wants to Do Well in their business, Do Good things for their community while Being Happy in their work & personal life.

We're also a Community of Visionaries who want to create bolder missions, live fuller lives and connect deeper to who we really are. At Truu North we're helping people create transformational success that has ripple effects throughout their life, business, community and spirit.  We help entrepreneurs grow their revenue & their audience but OUR PURPOSE is bigger than a bank account, a social media following or a brand.  It's about helping entrepreneurs create projects, ideas, missions, businesses & lives that grow them personally & professionally WHILE supporting others to elevate their OWN passions, lives & hearts--and live their Truu North Life

For 20 years, our founder Shari Kingston Adams, has been working side by side with multi-million dollar companies, start-ups, creative CEOS/Founders, entrepreneurs, inventors, artists, writers, Olympic coaches, organic food companies , flower farmers, natural supplement companies, TV show hosts, inventors, neuroscientists, non-profits & individuals helping them create their own transformational success. Learn more about our founder here.


How we can help YOU....

We offer a variety of business, idea & personal development programs that are self-study, group, one on one, live events and travel.  We have also created resources and products that help with productivity, business growth and happiness for entrepreneurs, creatives and dreamers.

Some of the amazing organizations we've worked with....

Truu North is platform dedicated to redefining how we LEAD. 

How we lead our lives, businesses, actions & mind.  Truu leadership begins first with SELF leadership.  How YOU lead your life, business, actions & mind everyday equates to how much you grow as an entrepreneur, person, parent, friend and citizen of the world.

Read more about our Purpose. 

About Shari Kingston Adams
Truu North Founder, Mom, Wife, Writer, Micro-farmer, Visionary, Over-comer & Life-long Student

For 20 years I've worked with CEOs, TV Show Hosts, Olympic Coaches, writers, artists, entrepreneurs, neuroscientists and non-profits helping them innovate and grow their ideas.  I've helped them generate over $150 million dollars & expand their audiences to millions of people. But over the years I saw many of my clients find professional success but they were still unhappy...unfulfilled. I realized that was how I felt also.

It wasn't until I lost both of my parents unexpectedly a few years apart, a health scare with my son and several other difficult losses that I realized how fragile life was and how professional success doesn't create WHOLE LIFE success & happiness. I realized that life grants us no guarantees and being happy had to be my choice. After all of these experiences it made me want to "be" a better person, a happier person, help more people and experience more of life. Even though I quickly "decided" I wanted to make changes, the changes didn't happen immediately but the transformation has been a powerful one in my life, business and spirit.  

How everything began to change...

Truu North was born out my own need to figure out how to build "whole life happiness & success".  This wasn't an attempt to create an "Instagram Perfect" life just a "fuller" life and to live more "truuth-FULLY"--while building intentional & transformational success.  As a result, I shifted my whole consulting business and started Truu North from scratch. I think in hopes of finding my own Truuth and Truu North in the process. After starting Truu North, I shifted who I worked with and how I helped them.  I prioritized my happiness and what was truuly important to me--and started living from that core.  I took special projects that excited me and scared me. Ones that helped non-profits, military families, service dogs, homeless families, flower farms and even Formula One race car drivers.  My shift ended up helping thousands of people across the country and I even became an Emmy-Nominated Producer along the way. Personally, we bought a travel trailer to travel more with the family and started a micro-farm in the heart of the city. It has been a series of tiny steps that have led me to where I am today. I still don't have it all figured out because my life is constantly evolving. I've discovered my Truu North is a path & perspective I follow, not a destination or dogma to follow.  I'm still evolving--and that's the good news!!  One of the best parts has been sharing this with others and watching their life transform personally and professionally as it creates a ripple effect of happiness & success for them.


Join our Truuth Tribe

of Visionaries & Forces for Good

Our Purpose

Our purpose behind Truu North is to unleash the creative potential of the human spirit and engage people of all ages & backgrounds to create impact, new inventions, creativity, human connection & truu innovation in their work, lives, community, & themselves... by living their Truu North.  Living your Truu North isn't perfection, it's trying, exploring, testing & experimenting new ideas on your journey of living true to your heart's desires so you can innovate, transform and re-imagine your place in the world and help others do the same. Truu North is about being an independent thinker & doer. It's about living 'truuthfully" to your own gut feeling, rather than obeying other people's truuths--while not getting lost in the pursuit and ignore the important things in life (family, health, happiness, kindness and spirituality).

When you empower one person to innovate & re-imagine their place in the world and then help them GO live this EXPANDED version of empower generations. A person's reach touches their kids, family, friends, community and work. We want to inspire and empower people so they can empower everyone around them--so they can transform their corner of the world. That's how the world is changed... transforming one person at a time to live their Truu North Life will trigger a ripple effect. It's time to trigger your OWN ripple effect by discovering your place, purpose & path in this you can become a Truu Leader of yourself, your life, your mind and your soul.

Our Giving Mission

We DONATE a portion of all of our profits to helping grow people and communities.  We also host Entrepreneur Mission TripsTM   all over the world taking people on transformational journeys to help grow more dream builders & uplift the communities they visit. Learn more


What does the logo mean?

The crane (bird) has been a dominant & sacred symbol in many cultures for thousands of years.  Ancient legends & myths about cranes exist in nearly every culture-- Japan, China, throughout Asia, Africa, Middle East, American Indians, Ancient Greece, Rome and Egyptian cultures.

In these cultures the crane was a symbol of inner happiness, true freedom,

divine wisdom, creativity & eternal life.


In parts of Asia, Origami Cranes have an added meaning. 

It is believed that the "act" of folding origami cranes will give you EXTRA blessings of happiness, longevity & prosperity.

Beyond the wide spread & deep meaning of the crane throughout human history the crane is the oldest living bird on earth.  They have found crane fossils around the world dating back to 2.5 million years. Plus, some crane species migrate nearly 50,000 miles every year, one of the farthest of ANY animal and another crane species makes up one of the largest animal

migration's on earth with over 700,000 birds. One crane is the highest flying bird in the world reaching over 30,000 feet. Not to mention birds, but specifically cranes, thrive in all areas of living--air, sea and land.

We chose the crane for Truu North because of these deep meanings that reach back through the ages of our human history and exist today.  We also choose it because of its' extraordinary ability to find it's way and migrate over great distances--because at Truu North finding our Truu way and inner compass is at the core of who we are. At Truu North we are dedicated to discovering timeless wisdom and finding sources of happiness, freedom & authentic direction that isn't changed by technology or the passing of time--just like the crane. The Crane shows us that we are ALL capable of more than we think. 


"It doesn't matter what your story is, we've all been called to live true, rise strong & aim high."

--Shari Kingston Adams

PO BOX 435687 Denver, Colorado 80012
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