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Startup Room

Great ideas, businesses or missions first start from a creative spark of inspiration from a dreamer, change-maker or visionary. These sparks only turn into reality when a creative mission and strategy are put into action.  If that never happens....it just stays a creative spark.

Truu North is a Creative Strategy Consulting & Training Company

We help mission-driven businesses, nonprofits, founders, dreamers, creatives, change-makers, BIG Ideas and aspiring founders turn their SPARKS OF INSPIRATION into reality, through our FIG Formula. Which is FOCUS, IMPACT AND GROWTH. Through this we help them create, develop, launch, grow and evolve their big ideas and missions.

What does Truu North mean?
"True North" is a term from classical physics
- wherein a ship decides to pursue a path that is somewhat different from the magnetic north...which is the "normal North" direction on a compass. The ship instead decides to follow True North. The two are very different from each other....Magnetic North never stays in the same place, it's constantly moving, however, True North is a "fixed point" on the Earth, never moving and is found by looking to the sky to find its' anchor point -- the North Star. Implicit in the definition, True North represents the true direction, and ultimately the unchanging path to chart - which is North of the Normal path.

Physics and Nautical sciences aside, this simplified analogy is very relevant to the achievers and dreamers journey - especially for startups, businesses, big ideas, change-makers or nonprofits that want to grow or evolve to find their Truu path so they can grow their idea, focus, impact, profitability and their Truu brand and mission. Truu North is about thinking "unconventional" and taking "unconventional" paths to reach your goals and doing business. We spell Truu differently because in order to build your authentic mission and brand path it needs more of "U", the founder, creator, achiever and dreamer, within in it to be truuly successful.


Defining your own Truu North helps define the core of your business or big idea - it's thinking, mission, purpose, ethics, culture, messaging, hiring ethos, values, customer success paradigms, product & services roadmaps, competitive differentiation, empathy maps, and personally what matters to you.

Your Truu North is like a moral compass - it helps define and remind everyone of a key set of goals and principles that guide the very existence of an idea, organization and its' Founder.

At Truu North we're helping businesses, nonprofits, founders and dreamers wander North of "their" Normal to find their Truu North and create the business, organization, big idea and life that helps them answer their Truu North calling--and find success, meaning & happiness there.

Some of our Clients....

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"Shari is incredible to work with. Her energy, knowledge, insight, enthusiasm and creativity brings priceless value to the projects she touches. I have worked with Shari on multiple projects for my specialty natural foods company. She helped me with re-branding, public relations and vision. She helped me with my movement!"  Julie Nirvelli, Founder

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“Every time I meet with Shari, she comes up with breakthrough ideas on how we can expand and evolve our brand.  I’ve gotten invaluable new ideas from her and find myself always saying, I never thought of that. Her insight into non-profits has helped us tremendously.” Kenton Kuhn Founder & CEO of BlackTie America  for nonprofits

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Who Do We Help?

We help GROW the Big Ideas of Founders, Dreamers, Change-makers, Startups & Nonprofits.  The ideas that have a mission to help, educate, train, inspire, advice, transform, consult, coach, or serve others.

Areas of focus examples:


Health & Wellness

Family & Kids

Mental Health








Arts & Crafts




Home Design


Spirituality & Faith


Starting a Business

Starting a Nonprofit

Food & Cooking

Weight Loss

Exercise & Sports

Money & Finance



Overcoming a Challenge


Animals & Pets

Writing & Speaking

Nature & Outdoors

Recreation & Fun

Fashion & Beauty




Visual Arts

Kids Education

Adult Education

A particular hobby

A Particular Sport

A Particular Skill

and whatever else you can dream up...

How Can We Help You?

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FOCUS: Idea & Business Clarity & Vision

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GROWTH: Digital Marketing, Branding, Revenue Growth & Communications

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IMPACT: Nonprofit Strategy, Fundraising & Board Consulting

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FOCUS: Strategic  Planning

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GROWTH: Founder Development,  Leadership & Personal Development

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Strategic   Community Investment

"I believe most founders are "sleeping giants" who don't realize the true impact they could make in their life, family, community, work and the world, if only they would awaken to who they really are as a leader and embrace the potential they

have for creating significant impact on their goals,

success, happiness, and helping others in their lives

and work.  We all deserve a "full life" filled with

success stories from all parts of our lives."

--Shari Kingston Adams Founder Truu North

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Truu North is 

redefining how we LEAD. 

How we lead our lives, businesses, missions, words, actions & minds.  Truu leadership begins first with SELF leadership. You can't lead others until you can first LEAD yourself--regardless of what you think others should do.  How YOU lead your life, business, actions, words & mind everyday, controls how much others go "all in" on your BIG Ideas and BIG Goals. It also fuels how much you grow as an founder, person, parent, friend and citizen of the world.

Your leadership is the catalyst to the ripple effect you make in the world.

Read more about our Leadership Training.


Some of the amazing organizations we've worked with....

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About Truu North Founder,
Shari Kingston Adams
Truu North Founder, Mom, Wife, Writer, Micro-farmer, Visionary, Over-comer & Life-long Student

For over 15 years years I've worked with CEOs, TV Show Hosts, Olympic Coaches, writers, artists, entrepreneurs, neuroscientists and non-profits helping them innovate and grow their ideas.  I've helped them generate over $150 million dollars & expand their audiences to millions of people. But over the years I saw many of my clients find professional success but they were still unhappy...unfulfilled. I realized that was how I felt also.

It wasn't until I lost both of my parents unexpectedly a few years apart, a health scare with my son and several other difficult losses that I realized how fragile life was and how professional success doesn't create WHOLE LIFE success & happiness. I realized that life grants us no guarantees and being happy had to be my choice. After all of these experiences it made me want to "be" a better person, a happier person, help more people and experience more of life. Even though I quickly "decided" I wanted to make changes, the changes didn't happen immediately but the continual transformation has been a powerful one in my life, business and spirit.  

How everything began to change...

Truu North was born out my own need to figure out how to build "whole life happiness & success".  This wasn't an attempt to create an "Instagram Perfect" life just a "fuller" life and to live more "truuth-FULLY"--while building intentional & transformational success.  As a result, I shifted my whole consulting business and rebranded it to Truu North. I think in hopes of finding my own Truuth and Truu North in the process because living in my half asleep "normal" life wasn't working.  After starting Truu North, I shifted who I worked with and how I helped them.  I prioritized my happiness and what was truuly important to me--and started living from that core.  I took special projects that excited me and scared me. Ones that helped non-profits, military families, service dogs, homeless families, flower farms and even Formula One race car drivers.  My shift ended up helping thousands of people across the country and I even became an Emmy-Nominated Producer along the way. Personally, we bought a travel trailer to travel more with the family and started a micro-farm in the heart of the city. It has been a series of tiny steps that have led me to where I am today. I still don't have it all figured out because my life is constantly evolving. I've discovered my Truu North is a path & perspective I follow, not a destination or dogma to follow.  I'm still evolving--and that's the good news!!  One of the best parts has been sharing this with others and watching their life transform personally and professionally as it creates a ripple effect of happiness & success for them.

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Join our Truuth Tribe

of Visionaries & Forces for Good

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Our Mission

Our mission behind Truu North is to unleash the creative potential of the human spirit and engage people of all ages & backgrounds to create impact, new inventions, creativity, human connection & truu innovation in their work, lives, community, & themselves... by living their Truu North.  Living your Truu North isn't perfection, it's trying, exploring, testing & experimenting new ideas on your journey of living true to your heart's desires so you can innovate, transform and re-imagine your place in the world and help others do the same. Truu North is about being an independent thinker & doer. It's about living 'truuthfully" to your own gut feeling, rather than obeying other people's truuths--while not getting lost in the pursuit and ignore the important things in life (family, health, happiness, kindness and spirituality). 


Living your Truu North means you're NOT afraid to wander North of Normal--away from the crowds and the paths everyone else are taking.

When you empower one person to innovate & re-imagine their place in the world and then help them GO live this EXPANDED version of themselves....you empower generations. A person's reach touches their kids, family, friends, community and work. We want to inspire and empower people so they can empower everyone around them--so they can transform their corner of the world. That's how the world is changed... transforming one person at a time to live their Truu North Life will trigger a ripple effect. It's time to trigger your OWN ripple effect by discovering your place, purpose & path in this world...so you can become a Truu Leader of yourself, your life, your mind and your soul.

Our Giving Mission

We DONATE a portion of all of our profits to helping grow people and communities.  We also host Entrepreneur Mission TripsTM  all over the world taking people on transformational journeys to help grow more dream builders & uplift the communities they visit. Learn more


What does the logo mean?

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Truu North helps founders find their way and learn how to use their inner compass so they can follow the vision and mission they feel called to do.  This is at the core of who Truu North is. We chose the crane for our logo because of its' extraordinary ability to migrate over great distances with ease and find its way every time. Some crane species migrate nearly 50,000 miles every year. 

Some of you are traveling great distances to reach your goals also....

The crane has also been a dominant & sacred symbol in many cultures for thousands of years.  Ancient legends & myths about cranes exist in nearly every culture around the world.

​In these cultures the crane was a symbol of inner happiness, true freedom,

divine wisdom, creativity & eternal life.

In parts of Asia, Origami Cranes have an added meaning. 

It is believed that the "act" of folding origami cranes

will give you EXTRA blessings of happiness, longevity & prosperity.

*Do you want to learn how to fold your own origami crane?  Here's a great video to learn how.


"It doesn't matter what your story is, we've all been called to live truu, rise strong & aim high."

--Shari Kingston Adams